In 2024, the total revenue of French e-commerce grew by 9.6% year-on-year, reaching €175.3 billion, according to the 2024 e-commerce report by FEVAD. If growth continues at this pace, 2025 could be the year when the sector surpasses the €200 billion mark.
To adapt and stand out in a highly competitive market, e-retailers and marketplace sellers must constantly monitor evolving consumer behaviors. Wondering what types of products you should offer in your online store in 2025 to boost sales? Here’s a look at the purchasing trends and the most popular products.
What are the online shopping trends?
E-commerce spending is increasing
Overall, online shoppers are spending more and more. According to a survey by Harris Interactive, 32% of them increased their online spending in 2024, while 27% reduced it, and 41% kept it unchanged. With an average of one purchase per week, consumers spend about €4,216 per year on e-commerce sites.
More physical products bought online
In 2024, the purchase of physical products on e-commerce platforms continues to grow. Fashion and clothing, shoes, beauty and hygiene, games and toys, and cultural products (books, music, etc.) are among the most popular categories of physical consumer goods online.
Shoppers looking for savings
Also, according to the Harris Interactive survey, one-third of consumers aim to save money in 2025 by seeking more attractive pricing and sales channels.
A shift toward responsible consumption
Due to environmental concerns, responsible consumption is trending in 2025. About a quarter of online shoppers are leaning toward products that are:
- More environmentally friendly
- High-quality, ethical, and durable
- Second-hand or refurbished
- Made in France
- With a good repairability index
6 product categories to sell on your e-commerce site in 2025
Small and innovative household appliances
According to the annual Gifam-GfK report, the total revenue of the home appliance market reached €9.6 billion. The best sales opportunities lie in small appliances, which grew by 8% in 2024. This sector is particularly driven by innovative devices such as air fryers and 3-in-1 vacuum cleaners (vacuum-mop combo). Additionally, appliances with innovative features are gaining significant traction online. Examples include washing machines with automatic detergent dosing and smart home appliances.
Refurbished products
In 2025, 22% of French consumers opt for a refurbished phone, up from 20% in 2024, according to the annual Recommerce-Kantar barometer. At Cdiscount, for example, one in three phones sold is refurbished, as well as one in ten computers. Interest in refurbished products is also expanding to other categories such as scooters, bicycles, and gardening equipment.
Sportswear and wellness products
In its 2024 report, the Union Sport & Cycle observed a 1.2% increase in sports article sales. Demand in this sector is driven by a growing interest in healthier lifestyles. Fitness fashion items are among the top-selling products. In 2025, the enthusiasm for home fitness continues to boost online sales of yoga mats, treadmills, and dumbbells.
Likewise, consumers focused on well-being are increasingly purchasing dietary supplements and natural products. For specialized e-commerce sites, matcha powder, additive-free cosmetics, and essential oils are promising products.
Pet food and accessories
The growing number of pets in French households, the premiumization of related products and services, and the emergence of new market segments are expected to drive e-commerce pet supply sales in 2025. Concerned about their pets’ well-being, owners particularly seek organic food, specialized pet bowls, beds for cats, and specific travel carriers.
Home office equipment
More and more people are working from home and investing in high-quality equipment to create a comfortable workspace.
Why not focus on useful home office products such as ergonomic desks and chairs?
Electronics and connected devices
From smartphones to voice assistants, smartwatches, and drones, the electronics sector remains strong in e-commerce. The mobile phone accessories market is particularly thriving, with high demand for phone cases, tripods, and car mounts.
Conclusion
In 2025, e-retailers must cater to increasingly demanding consumers looking for economical, sustainable, and innovative products. By focusing on the most popular product categories, they will be well-positioned to meet trends and maximize sales.
If you would like to sell your products on a marketplace, Contact us – Octopia
