Profile, expectations and motivations of sellers on marketplaces
An Octopia x Digital Commerce 360 study
60% of online purchases worldwide are made on platforms where several sellers offer their products!
But who are these sellers? How many marketplaces are they present on, and which ones? Will they continue to invest in selling on marketplaces, and how? What do they really want to sell on new marketplaces?
To answer all these questions, Octopia and Digital 360 conducted a survey in 2023 among a large number of international sellers.
Find out in this study :
- Sellers’ decision-making criteria for joining a marketplace
- The essential tools for attracting sellers to your marketplace
- Advice from our experts on how to build lasting relationships with your sellers