Profile, expectations and motivations of sellers on marketplaces

An Octopia x Digital Commerce 360 study

60% of online purchases worldwide are made on platforms where several sellers offer their products!​

But who are these sellers? How many marketplaces are they present on, and which ones?​ Will they continue to invest in selling on marketplaces, and how?​ What do they really want to sell on new marketplaces?​

To answer all these questions, Octopia and Digital 360 conducted a survey in 2023 ​among a large number of international sellers. ​

​Find out in this study : ​

  • Sellers’ decision-making criteria for joining a marketplace ​
  • The essential tools for attracting sellers to your marketplace ​
  • Advice from our experts on how to build lasting relationships with your sellers​