From logistics to the perfect delivery experience


An Octopia x Ipsos study

Customer delivery is crucial in e-commerce. 85% of e-buyers consider that a bad delivery experience on a merchant website would make them give up ordering again!

It is essential to meet these quality of service expectations and offer the best possible solutions.

In order to better understand the expectations of European consumers on e-commerce about delivery and customer experience, Ipsos and Octopia have conducted a study on several European countries by interviewing a representative panel of about 1000 online shoppers per country.

Discover the most important criteria for consumers regarding delivery and customer experience.


Ipsos is present in 90 markets. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees.

The solutions are based on primary data from our surveys, social network monitoring and qualitative or observational techniques.


Octopia develops a complete and modular marketplace solution. Thanks to its business experience as well as its marketplace know-how of more than ten years, and with its technological and logistic expertise, Octopia enables physical retailers and pure-players to accelerate their e-commerce activity.

Octopia supports all the players in the retail industry in Europe, Africa and the Middle East thanks to solutions adapted to their needs, empowering them to change scale.