Octopia Ads, the Retail Media solution for retailers and sellers
Octopia Ads, the only platform designed by an e-commerce specialist for e-commerce.
Monetise your audience and increase your revenues with Octopia Ads, our sponsored products solution for retailers and sellers.
Why choose our Retail Media solution?
Incremental revenue
Algorithm tailored to your business. Scalable thanks to machine learning.
Scalability
Full or partial automation of your campaigns.
Preserved customer experience
Our algorithm highlights the most relevant products for consumers.
A retail media solution dedicated
to sponsored products
- Coverage of all page formats
- Positioning algorithm
- Recommendation engine
- Back-office administrator portal
- Credit management
- Campaign management
Octopia Ads in figures
A platform designed for the daily work of advertisers, simple and effective
Full automation
You can choose to automate all or some aspects of your campaigns:
- Automatic selection of the best products
- Automatic selection of the best keywords
- Automatic selection of the best CPCs
Intelligent algorithms
A relevant engine generates more clicks, more revenue and greater consumer satisfaction.
Our algorithms use your site’s customer data to highlight products according to your customers’ performance and buying habits, with two objectives:
- To ensure that our customers get the best performance from retail media.
- To ensure a balance between monetisation and organic site activity.
Innovation at the heart of our retail media solution
Experts at your side
We’re with you at every stage of your project to make the retail media experience unique for your advertisers.
- Helping you define your monetisation programme
- Training your teams
- Adapting to your needs
Self-Service or Managed Service
Our platform offers the flexibility you need to optimise your monetisation programme, allowing you to use it either as a Self-Service solution for autonomous management, or as a Managed Service solution for management handled entirely by your advertising network.
They trust us
Why choose Octopia?
Operating a marketplace is a new business, with a major impact on your organisation and business model. With 11 years’ experience in managing marketplaces, our teams will advise you at every stage of your project and share their know-how with you to make your new marketplace business a profitable investment.
