More than just an IT project, launching a marketplace represents a major challenge for any e-tailer. There are a number of steps to follow to ensure the success of your project:   

  1. Define your positioning  
  2. Draw up a business plan   
  3. Understand the challenges facing marketplace operators  
  4. Recruit and retain sellers   
  5. Anticipate the impact on your organisation and teams    

Here are the ten mistakes to avoid when launching a marketplace.

Pauline Lafaille
Pauline Lafaille