Octopia's blog

From the initial stages of your project right through to monitoring operations, find out all about our advice for implementing your marketplace project and ensuring its long-term success.

live shopping

Data Marketplace

Livestream shopping: the new retail show

With online video, retail is entering its entertainment and gamification era – otherwise known as…

<img width="40" height="40" alt="" loading="lazy" data-src="https://octopia.com/wp-content/uploads/2023/08/OCTOPIA_Logo_RVB_OC.svg" class="post-card__photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="40" height="40" src="https://octopia.com/wp-content/uploads/2023/08/OCTOPIA_Logo_RVB_OC.svg" alt="" class="post-card__photo" loading="lazy">

Editorial team 20 May 2022 • 4 mins

retail media

Data Marketplace

Retail Media: How can we monetize marketplace traffic?

Why should we talk to future marketplace operators about retail media? The simple answer is…

<img width="40" height="40" alt="" loading="lazy" data-src="https://octopia.com/wp-content/uploads/2023/08/OCTOPIA_Logo_RVB_OC.svg" class="post-card__photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="40" height="40" src="https://octopia.com/wp-content/uploads/2023/08/OCTOPIA_Logo_RVB_OC.svg" alt="" class="post-card__photo" loading="lazy">

Editorial team 16 May 2022 • 6 mins

marketplace laboratoire de tendances

Data Marketplace

The marketplace, a genuine trend laboratory

Enhancing customer relations through the marketplace Data plus customer relations is THE combination of the…

<img width="40" height="40" alt="" loading="lazy" data-src="https://octopia.com/wp-content/uploads/2023/08/OCTOPIA_Logo_RVB_OC.svg" class="post-card__photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="40" height="40" src="https://octopia.com/wp-content/uploads/2023/08/OCTOPIA_Logo_RVB_OC.svg" alt="" class="post-card__photo" loading="lazy">

Editorial team 9 November 2021 • 4 mins