{"id":2018,"date":"2023-03-08T14:42:39","date_gmt":"2023-03-08T13:42:39","guid":{"rendered":"https:\/\/octopia.com\/?p=2018"},"modified":"2023-07-26T10:18:52","modified_gmt":"2023-07-26T08:18:52","slug":"philosophie-avant-vente-chez-octopia","status":"publish","type":"post","link":"https:\/\/octopia.com\/fr\/philosophie-avant-vente-chez-octopia\/","title":{"rendered":"La philosophie de l\u2019avant-vente chez Octopia, parti pris pour un accompagnement personnalis\u00e9."},"content":{"rendered":"<p>Dans un march\u00e9 complexe comme celui des solutions logicielles de marketplaces, la phase d&rsquo;avant-vente permet d&rsquo;analyser, comprendre et r\u00e9pondre aux besoins business et technologiques des clients.<\/p>\n<p>Pour g\u00e9rer au mieux cette phase, Octopia accompagne ses clients avec une \u00e9quipe d\u2019avant-vente pluridisciplinaire\u00a0: Sales, Business Consultants et Solution Engineers\u00a0; qui a pour objectif de partager avec p\u00e9dagogie les diff\u00e9rents facteurs cl\u00e9s de succ\u00e8s d\u2019une marketplace.<\/p>\n<p>Cette mission commune \u00ab\u00a0d\u2019acculturation\u00a0\u00bb\u00a0est incontournable pour le trin\u00f4me d\u2019avant-vente qui s\u2019investit \u00e0 100% pour d\u00e9finir avec les clients leurs opportunit\u00e9s et leurs avantages business.<\/p>\n<p>L&rsquo;\u00e9quipe Solution Engineering fait le lien entre la solution et les clients. Son principal objectif est de vulgariser la technologie aupr\u00e8s des futurs utilisateurs et permettre aux clients de d\u00e9couvrir, tester, exp\u00e9rimenter la solution de mani\u00e8re concr\u00e8te.<\/p>\n<p>Pour cela, ils r\u00e9alisent des ateliers d\u00e9di\u00e9s \u00e0 chaque profil de clients et personnalisent des d\u00e9monstrations de la solution en orientant les \u00e9changes autour des processus utilisateurs.<\/p>\n<h2>Bon \u00e0 savoir<\/h2>\n<p>Quels sont les trois types de clients auxquels l\u2019\u00e9quipe Solution Engineering est confront\u00e9e ?<\/p>\n<ul>\n<li>Des clients qui souhaitent lancer un projet marketplace ex nihilo, sans base existante.<\/li>\n<li>Des e-commer\u00e7ants qui souhaitent ouvrir une marketplace pour compl\u00e9ter leur gammes et\/ou challenger leurs assortiments.<\/li>\n<li>Des marketplaces existantes qui souhaitent changer de solution et\/ou recruter davantage de vendeurs.<\/li>\n<\/ul>\n<h3>Quel est le r\u00f4le de l&rsquo;\u00e9quipe Solution Engineering en phase d\u2019avant-vente ?<\/h3>\n<p>Notre r\u00f4le est clairement d\u2019\u00eatre identifi\u00e9s par nos clients comme des \u00ab\u00a0Trusted Advisor\u00a0\u00bb (en fran\u00e7ais, des partenaires de confiance), gr\u00e2ce \u00e0 une approche sur-mesure qui s\u2019appuie sur trois piliers :<\/p>\n<h4><u>1- Vulgariser <\/u><u>les aspects technico-fonctionnels de la solution<\/u><\/h4>\n<p>L\u2019\u00e9quipe Solution Engineering fait face \u00e0 des interlocuteurs aux profils vari\u00e9s qui peuvent avoir ou non une expertise dans les marketplaces.<\/p>\n<p>Qu\u2019il s\u2019agisse des \u00e9quipes e-commerce, marketing, achat ou IT, l\u2019objectif est toujours de s\u2019adapter et de r\u00e9pondre \u00e0 toutes leurs interrogations.<\/p>\n<p>Afin de couvrir l&rsquo;ensemble du p\u00e9rim\u00e8tre technico-fonctionnel, l&rsquo;\u00e9quipe est en lien direct avec les \u00e9quipes produits qui d\u00e9veloppent la solution.<\/p>\n<h4><u>2- <\/u><u>Partager les connaissances et donn\u00e9es du march\u00e9<\/u><\/h4>\n<p>Chez Octopia, l\u2019\u00e9quipe Solution Engineering est constamment en veille pour identifier les \u00e9volutions du secteur et les innovations du march\u00e9.<\/p>\n<p>Tous les profils de l\u2019\u00e9quipe sont experts des solutions de l&rsquo;environnement e-commerce\/marketplace (Front, PSP, CRM, PIM&#8230;), de leur compl\u00e9mentarit\u00e9 et de leur int\u00e9gration dans un SI existant.<\/p>\n<p>L\u2019\u00e9quipe Solution Engineering partage les best-practices du march\u00e9 avec les clients et s\u2019assure de la faisabilit\u00e9 technique du projet.<\/p>\n<p>Par exemple, l\u2019\u00e9quipe Solution Engineering identifie des scenarii complexes et apporte ses conseils pour trouver la meilleure solution\u00a0: best offer vs. buy-box, API panier asynchrone, process de conformit\u00e9 vendeurs, intervention dans la gestion des messages clients-vendeurs, etc\u2026<\/p>\n<h4><u>3- Accompagner<\/u><u> la d\u00e9couverte de la solution<\/u><\/h4>\n<p>L\u2019\u00e9quipe Solution Engineering d\u00e9marre l&rsquo;ensemble des projets par une phase d&rsquo;analyse des besoins et de l&rsquo;environnement SI des clients.<\/p>\n<p>A l&rsquo;issue de cette analyse, l\u2019\u00e9quipe Solution Engineering personnalise les d\u00e9monstrations de la solution avec des sc\u00e9narios orient\u00e9s utilisateurs afin de d\u00e9montrer comment la solution peut concr\u00e8tement r\u00e9pondre aux besoins du client.<\/p>\n<p>Pour les projets les plus complexes qui n\u00e9cessitent un accompagnement compl\u00e9mentaire, l&rsquo;\u00e9quipe Solution Engineering s&rsquo;appuie sur les \u00ab\u00a0FocusON\u00a0\u00bb, des ateliers p\u00e9dagogiques sur-mesure.<\/p>\n<blockquote><p>Les diff\u00e9renciants que j\u2019ai d\u00e9couverts dans la m\u00e9thode d\u2019avant-vente chez Octopia, sont l\u2019approche p\u00e9dagogique suivie, la qualit\u00e9 des supports \u00e9chang\u00e9s et l\u2019investissement sans limite des \u00e9quipes.<\/p>\n<p>En conclusion, avoir des clients qui nous remercient d\u2019avoir compris leurs challenges et avoir r\u00e9pondu \u00e0 leurs besoins, c\u2019est ce qui me motive au quotidien !<\/p><\/blockquote>\n<h4>Marc-Antoine Cailloux, Solution Engineer chez OCTOPIA<\/h4>\n<h2>Conclusion<\/h2>\n<p>Pour r\u00e9sumer, l&rsquo;\u00e9quipe Solution Engineering accompagne au mieux les op\u00e9rateurs de marketplace dans la conception de leur projet marketplace d&rsquo;un point de vue technique et fonctionnel pour optimiser au maximum le time-to-market du projet.<\/p>\n<p>Vous avez un projet ? Dites-le-nous et nos experts se feront un plaisir de vous accompagner.<\/p>\n<p><a href=\"https:\/\/octopia.com\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\"><span class=\"span\">Contactez-nous<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un march\u00e9 complexe comme celui des solutions logicielles de marketplaces, la phase d&rsquo;avant-vente permet d&rsquo;analyser, comprendre et r\u00e9pondre aux besoins business et technologiques des clients. Pour g\u00e9rer au mieux cette phase, Octopia accompagne ses clients avec une \u00e9quipe d\u2019avant-vente pluridisciplinaire\u00a0: Sales, Business Consultants et Solution Engineers\u00a0; qui a pour objectif de partager avec p\u00e9dagogie [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":3286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La philosophie de l\u2019avant-vente chez Octopia<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l&#039;\u00e9quipe Solution Engineering d&#039;Octopia 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