{"id":1970,"date":"2021-11-09T11:31:12","date_gmt":"2021-11-09T10:31:12","guid":{"rendered":"https:\/\/octopia.com\/?p=1970"},"modified":"2023-07-31T09:36:38","modified_gmt":"2023-07-31T07:36:38","slug":"marketplace-veritable-laboratoire-tendances","status":"publish","type":"post","link":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/","title":{"rendered":"La marketplace, v\u00e9ritable laboratoire de tendances"},"content":{"rendered":"

La marketplace pour am\u00e9liorer la relation client<\/h2>\n

Combiner la data et la relation-client : c’est LE mariage d’avenir pour les retailers. Ils doivent constamment innover pour s\u00e9duire les clients et atteindre, si possible le graal, \u00e0 savoir : anticiper leurs besoins, d\u00e9tecter ce qu’ils aimeraient acheter, avant m\u00eame qu’ils ne le sachent.<\/p>\n

Pour leur permettre d’atteindre ce but, la marketplace constitue leur carte ma\u00eetresse.<\/p>\n

C\u2019est le mod\u00e8le du march\u00e9 qui permet aux retailers d’introduire et de tester rapidement des produits et des vendeurs. Cette pratique apporte une connaissance plus approfondie des attentes de leurs clients.<\/p>\n

La marketplace concentre sur une m\u00eame interface une tr\u00e8s large gamme de produits et de vendeurs, offrant au consommateur une diversit\u00e9 de choix unique. Ce qui attire forc\u00e9ment un grand nombre de visiteurs.<\/p>\n

Une marketplace comme celle de notre client scandinave, CDON<\/a><\/u>, accueille par exemple 120 millions de visiteurs \u00e0 l’ann\u00e9e !<\/p>\n

Soit autant de datas \u00e0 la disposition des op\u00e9rateurs de marketplace.<\/p>\n

Des tests puissance XXL \u00e0 moindres co\u00fbts<\/h2>\n

Les requ\u00eates clients dans les moteurs de recherche constituent une mine d’or pour les retailers qui s’en servent pour comprendre ce que les consommateurs d\u00e9sirent r\u00e9ellement.<\/p>\n

Plus globalement, c’est tout leur comportement qui peut \u00eatre analys\u00e9 : parcours sur le site, temps pass\u00e9 sur chaque page, liste des articles d\u00e9j\u00e0 command\u00e9s, historique des recherches\u2026 Munis de ces informations, les op\u00e9rateurs de marketplace peuvent alors adapter leur offre ou cr\u00e9er de nouveaux produits.<\/p>\n

La marketplace offre l\u2019opportunit\u00e9 de tester rapidement de nouvelles gammes et nouveaux produits aupr\u00e8s des consommateurs. Qui plus est en r\u00e9duisant fortement les risques et investissements en termes de production et de marketing.<\/p>\n

Pour le retailer, c’est la possibilit\u00e9 de d\u00e9terminer s’il doit\u00a0 proposer \u00e0 ses clients ces nouveaux produits. La souplesse du mod\u00e8le lui permet aussi de commercialiser certains articles sur la marketplace, pour tester si les clients adh\u00e8rent.<\/p>\n

Si c’est le cas, ils peuvent ensuite les proposer dans ses boutiques. A la cl\u00e9, la mise sur le march\u00e9 de produits qui r\u00e9pondent \u00e0 l’\u00e9volution des demandes de ses clients. C’est \u00e9videmment b\u00e9n\u00e9fique en termes de ventes mais aussi en termes d’image.<\/p>\n

En effet, le retailer appara\u00eet syst\u00e9matiquement \u00e0 la pointe des tendances et en avance sur ses concurrents. Ce qui n’est pas un petit atout au vu de la concurrence qui s’acc\u00e9l\u00e8re sur les ventes en ligne.<\/p>\n

Acc\u00e9l\u00e9rateur de la vente en ligne<\/h2>\n

Selon la FEVAD, sur les 15 sites e-commerce ayant g\u00e9n\u00e9r\u00e9 le plus de trafic en France en 2020, 100 % disposent de leur propre marketplace et 53 % sont des marketplaces \u00e0 part enti\u00e8re. Quant aux ventes sur ce canal, elles ont progress\u00e9 de 44 % sur le premier trimestre 2021.<\/p>\n

Le march\u00e9 est m\u00fbr\u2026 Et les consommateurs sont de plus en plus avertis. Dans ce contexte, l\u2019approche \u00ab customer centric \u00bb n\u2019a jamais eu autant d\u2019importance en termes de leadership, strat\u00e9gique et op\u00e9rationnel. Objectif num\u00e9ro 1 en 2021 : acqu\u00e9rir des clients fid\u00e8les.<\/p>\n

Ce qui fait dire aux experts du cabinet Forrester1<\/sup>\u00a0que les d\u00e9penses tourn\u00e9es vers la data et l’exp\u00e9rience-client devraient augmenter d’environ 30 % cette ann\u00e9e.<\/p>\n

Il ne fait plus aucun doute aujourd’hui que la croissance d\u2019une entreprise repose sur un parcours sans couture et donc une exp\u00e9rience client continue.<\/p>\n

Mieux vaut alors s’assurer les services d’un sp\u00e9cialiste comme Octopia capable d’intervenir sur toute la cha\u00eene de valeur et qui b\u00e9n\u00e9ficie d’une expertise aussi bien technologique (en marketing digital, en service-client\u2026) que logistique (avec une offre de Fulfillment d\u00e9di\u00e9e : c\u2019est-\u00e0-dire qui regroupe les \u00e9tapes de la cha\u00eene logistique, \u00e0 savoir : la r\u00e9ception de commande, le picking, l\u2019emballage et l\u2019exp\u00e9dition).<\/p>\n

La consommation \u00e9volue sans cesse, les retailers sont bien plac\u00e9s pour le savoir. Dans ces conditions, ils doivent ajuster en permanence leur offre. C’est seulement en se concentrant \u00e0 100 % sur leur business en marketplace, qu’ils pourront d\u00e9tecter les tendances \u00e0 venir et anticiper les besoins de leurs clients.<\/p>\n

D\u2019ailleurs, la plupart mettent en place une structure d\u00e9di\u00e9e \u00e0 l\u2019offre en marketplace. Une strat\u00e9gie gagnante \u00e0 coup s\u00fbr !<\/p>\n

D\u00e9couvrir notre solution de cr\u00e9ation de marketplace<\/span><\/a><\/p>\n

 <\/p>\n

[1]<\/sup>\u00a0 Rapport Forrester sur les pr\u00e9dictions en mati\u00e8re de num\u00e9rique pour 2021<\/a><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"

La marketplace pour am\u00e9liorer la relation client Combiner la data et la relation-client : c’est LE mariage d’avenir pour les retailers. Ils doivent constamment innover pour s\u00e9duire les clients et atteindre, si possible le graal, \u00e0 savoir : anticiper leurs besoins, d\u00e9tecter ce qu’ils aimeraient acheter, avant m\u00eame qu’ils ne le sachent. Pour leur permettre […]<\/p>\n","protected":false},"author":17,"featured_media":3413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplace"],"acf":[],"yoast_head":"\nLa marketplace, v\u00e9ritable laboratoire de tendances - Octopia<\/title>\n<meta name=\"description\" content=\"Marketplace, comment s'en servir pour acc\u00e9l\u00e9rer sa croissance et am\u00e9liorer ses exp\u00e9riences clients ? Des tests \u00e0 moindre co\u00fbts...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marketplace, v\u00e9ritable laboratoire de tendances - Octopia\" \/>\n<meta property=\"og:description\" content=\"Marketplace, comment s'en servir pour acc\u00e9l\u00e9rer sa croissance et am\u00e9liorer ses exp\u00e9riences clients ? Des tests \u00e0 moindre co\u00fbts...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/\" \/>\n<meta property=\"og:site_name\" content=\"Octopia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100094504104573\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-09T10:31:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T07:36:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Equipe R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Equipe R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/\"},\"author\":{\"name\":\"Equipe R\u00e9daction\",\"@id\":\"https:\/\/octopia.com\/fr\/#\/schema\/person\/f7f1d31688339519b8e71aca3fa3655b\"},\"headline\":\"La marketplace, v\u00e9ritable laboratoire de tendances\",\"datePublished\":\"2021-11-09T10:31:12+00:00\",\"dateModified\":\"2023-07-31T07:36:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/\"},\"wordCount\":758,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/octopia.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg\",\"articleSection\":[\"Marketplace\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/\",\"url\":\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/\",\"name\":\"La marketplace, v\u00e9ritable laboratoire de tendances - Octopia\",\"isPartOf\":{\"@id\":\"https:\/\/octopia.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg\",\"datePublished\":\"2021-11-09T10:31:12+00:00\",\"dateModified\":\"2023-07-31T07:36:38+00:00\",\"description\":\"Marketplace, comment s'en servir pour acc\u00e9l\u00e9rer sa croissance et am\u00e9liorer ses exp\u00e9riences clients ? Des tests \u00e0 moindre co\u00fbts...\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#primaryimage\",\"url\":\"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg\",\"contentUrl\":\"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg\",\"width\":2240,\"height\":1679,\"caption\":\"marketplace laboratoire de tendances\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/octopia.com\/fr\/#website\",\"url\":\"https:\/\/octopia.com\/fr\/\",\"name\":\"Octopia\",\"description\":\"R\u00e9duisez vos co\u00fbts logistiques jusqu'\u00e0 50% et d\u00e9veloppez facilement votre activit\u00e9 avec le service logistique e-commerce Octopia Fulfillment.\",\"publisher\":{\"@id\":\"https:\/\/octopia.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/octopia.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/octopia.com\/fr\/#organization\",\"name\":\"Octopia\",\"alternateName\":\"MAAS\",\"url\":\"https:\/\/octopia.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/octopia.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/octopia.com\/wp-content\/uploads\/2023\/03\/octopia-logo-dark.svg?w=1024\",\"contentUrl\":\"https:\/\/octopia.com\/wp-content\/uploads\/2023\/03\/octopia-logo-dark.svg?w=1024\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Octopia\"},\"image\":{\"@id\":\"https:\/\/octopia.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/profile.php?id=100094504104573\",\"https:\/\/www.linkedin.com\/company\/octopia-solutions\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/octopia.com\/fr\/#\/schema\/person\/f7f1d31688339519b8e71aca3fa3655b\",\"name\":\"Equipe R\u00e9daction\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d3d4327266c2661e123b816e9be01fee09c1c07b703fedbda30cca9d8430f0db?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d3d4327266c2661e123b816e9be01fee09c1c07b703fedbda30cca9d8430f0db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d3d4327266c2661e123b816e9be01fee09c1c07b703fedbda30cca9d8430f0db?s=96&d=mm&r=g\",\"caption\":\"Equipe R\u00e9daction\"},\"description\":\"L'\u00e9quipe de r\u00e9daction d'Octopia.com\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La marketplace, v\u00e9ritable laboratoire de tendances - Octopia","description":"Marketplace, comment s'en servir pour acc\u00e9l\u00e9rer sa croissance et am\u00e9liorer ses exp\u00e9riences clients ? Des tests \u00e0 moindre co\u00fbts...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/","og_locale":"fr_FR","og_type":"article","og_title":"La marketplace, v\u00e9ritable laboratoire de tendances - Octopia","og_description":"Marketplace, comment s'en servir pour acc\u00e9l\u00e9rer sa croissance et am\u00e9liorer ses exp\u00e9riences clients ? Des tests \u00e0 moindre co\u00fbts...","og_url":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/","og_site_name":"Octopia","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100094504104573","article_published_time":"2021-11-09T10:31:12+00:00","article_modified_time":"2023-07-31T07:36:38+00:00","og_image":[{"width":2240,"height":1679,"url":"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg","type":"image\/jpeg"}],"author":"Equipe R\u00e9daction","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Equipe R\u00e9daction","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#article","isPartOf":{"@id":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/"},"author":{"name":"Equipe R\u00e9daction","@id":"https:\/\/octopia.com\/fr\/#\/schema\/person\/f7f1d31688339519b8e71aca3fa3655b"},"headline":"La marketplace, v\u00e9ritable laboratoire de tendances","datePublished":"2021-11-09T10:31:12+00:00","dateModified":"2023-07-31T07:36:38+00:00","mainEntityOfPage":{"@id":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/"},"wordCount":758,"commentCount":0,"publisher":{"@id":"https:\/\/octopia.com\/fr\/#organization"},"image":{"@id":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#primaryimage"},"thumbnailUrl":"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg","articleSection":["Marketplace"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/","url":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/","name":"La marketplace, v\u00e9ritable laboratoire de tendances - Octopia","isPartOf":{"@id":"https:\/\/octopia.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#primaryimage"},"image":{"@id":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#primaryimage"},"thumbnailUrl":"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg","datePublished":"2021-11-09T10:31:12+00:00","dateModified":"2023-07-31T07:36:38+00:00","description":"Marketplace, comment s'en servir pour acc\u00e9l\u00e9rer sa croissance et am\u00e9liorer ses exp\u00e9riences clients ? Des tests \u00e0 moindre co\u00fbts...","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/octopia.com\/fr\/marketplace-veritable-laboratoire-tendances\/#primaryimage","url":"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg","contentUrl":"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg","width":2240,"height":1679,"caption":"marketplace laboratoire de tendances"},{"@type":"WebSite","@id":"https:\/\/octopia.com\/fr\/#website","url":"https:\/\/octopia.com\/fr\/","name":"Octopia","description":"R\u00e9duisez vos co\u00fbts logistiques jusqu'\u00e0 50% et d\u00e9veloppez facilement votre activit\u00e9 avec le service logistique e-commerce Octopia Fulfillment.","publisher":{"@id":"https:\/\/octopia.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/octopia.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/octopia.com\/fr\/#organization","name":"Octopia","alternateName":"MAAS","url":"https:\/\/octopia.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/octopia.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/octopia.com\/wp-content\/uploads\/2023\/03\/octopia-logo-dark.svg?w=1024","contentUrl":"https:\/\/octopia.com\/wp-content\/uploads\/2023\/03\/octopia-logo-dark.svg?w=1024","width":"1024","height":"1024","caption":"Octopia"},"image":{"@id":"https:\/\/octopia.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=100094504104573","https:\/\/www.linkedin.com\/company\/octopia-solutions\/"]},{"@type":"Person","@id":"https:\/\/octopia.com\/fr\/#\/schema\/person\/f7f1d31688339519b8e71aca3fa3655b","name":"Equipe R\u00e9daction","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/d3d4327266c2661e123b816e9be01fee09c1c07b703fedbda30cca9d8430f0db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3d4327266c2661e123b816e9be01fee09c1c07b703fedbda30cca9d8430f0db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d3d4327266c2661e123b816e9be01fee09c1c07b703fedbda30cca9d8430f0db?s=96&d=mm&r=g","caption":"Equipe R\u00e9daction"},"description":"L'\u00e9quipe de r\u00e9daction d'Octopia.com"}]}},"jetpack_featured_media_url":"https:\/\/octopia.com\/wp-content\/uploads\/2023\/06\/Header_La-place-de-marche-veritable-laboratoire-de-tendances.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/posts\/1970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/comments?post=1970"}],"version-history":[{"count":5,"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/posts\/1970\/revisions"}],"predecessor-version":[{"id":6522,"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/posts\/1970\/revisions\/6522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/media\/3413"}],"wp:attachment":[{"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/media?parent=1970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/categories?post=1970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/octopia.com\/fr\/wp-json\/wp\/v2\/tags?post=1970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}