How to build your marketplace business plan

Pauline Lafaille
2023/03/22 • 5 min of reading
You surely know the golden rule: “be present where the buyers are”.
But then, what is the typical purchase path of e-buyers?
On which type of merchant site do they finally conclude their purchases and why?
These are questions we try to answer in our new study in association with Ipsos to help you be the meeting point for e-buyers.
You will see that the marketplace model is now a key part of online shopping.
Download the study
By consulting it, you will (re)discover the most important criteria for consumers when it comes to delivery and customer experience.
How to build your marketplace business plan
Pauline Lafaille
2023/03/22 • 5 min of reading
Octopia’s pre-sale philosophy: tailor-made support
Equipe Rédaction
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E-commerce & marketplaces: what are the trends and innovations for 2023?
Laura Vigneron
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