Journey, expectations and motivations of European e-buyers

An Octopia x Ipsos study

You surely know the golden rule: “be present where the buyers are”.


But then, what is the typical purchase path of e-buyers?

On which type of merchant site do they finally conclude their purchases and why?


These are questions we try to answer in our new study in association with Ipsos to help you be the meeting point for e-buyers.

You will see that the marketplace model is now a key part of online shopping.

Download the study

Our first study in partnership with Ipsos is still available!

By consulting it, you will (re)discover the most important criteria for consumers when it comes to delivery and customer experience.

Learn more about Ipsos and Octopia

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